DATA · INSIGHTS · A STRONGER FLEET

Know what to buy.
Know what it should earn.

EquipMetric gives rental equipment buyers and operators a decision system—not another calculator. Underwrite purchases, research local demand, monitor markets, and decide where the next dollar belongs.

See exactly what each EquipMetric feature does →
✓ Real market evidence✓ Built for rental operators✓ Independent scoring
SAMPLE PURCHASE ANALYSIS14K Dump Trailer
Evidence-backed
AnalysisMarketCash FlowComparables
Our verdict✓ BUY

Strong returns with acceptable market evidence.

EquipMetric score82

Out of 100

Economic price ceiling$12,840

Supported by cash flow + DSCR.

Projected cash flow+$486/mo

After modeled operating costs.

DSCR1.47x

$1.47 of operating cash per $1 of debt payment.

Market confidenceMedium–High

6 local operators observed.

LOCAL MARKET SNAPSHOTBig Spring, TX
Local rate median$165/day
Purchase sourcingRegional
Evidence6 operators

Deal Analysis

Should I buy this exact unit at this price?

Underwrite one purchase with cash flow, DSCR, local market evidence, travel-aware sourcing, and a clear BUY · NEGOTIATE · PASS decision.

Analyze a deal
ID

Asset History

What do we know about this exact unit?

Use a VIN, equipment PIN, or serial number to recognize the same physical unit across listings, prices, meter readings, and future outcomes.

Look up an asset

Market Entry

What should I buy first—and am I ready?

Test a new market before buying your first unit. See which categories appear strongest and how much startup cash you really need.

Check a market

Fleet Intelligence

Where should my next dollar go?

Rank what to buy next using market pressure, rates, competition, confidence, and eventually your actual fleet performance.

Rank opportunities

Market Watch

Tell me when the market meaningfully changes.

Monitor rates, public availability, and competition over time. Get alerted only when repeated evidence becomes useful.

Start watching
WHY EQUIPMETRIC

Better equipment decisions start before the payment does.

We separate hard economics from observed market evidence so weak data never gets disguised as certainty.

01Identify the exact asset.VIN, manufacturer PIN, or serial number links repeat sightings to one physical unit.
02Model the economics.Payment, cash flow, break-even, DSCR, resale, ready-to-rent costs.
03Research the market.Local rates, competition, public availability, purchase and resale comparables.
04Score confidence.Known facts stay separate from assumptions and inferred market signals.
05Take the next action.Buy, negotiate, pass, watch the market, or move capital elsewhere.
HYBRID PRICING

Pay once for a deal. Subscribe for ongoing intelligence.

A one-time purchase analysis should not require a monthly commitment. Market monitoring and fleet intelligence are recurring because the value keeps changing.

Purchase Analysis$39per report
Market Watch$19/month
Fleet Intelligence$99/month
Compare every plan →